YouTube is a huge social media platform with 64 million YouTube creators. If you want to stand out and make your mark, you must use professional tactics. Even though millions of channels exist on this platform, there are still many opportunities for creators to grab viewers’ attention and turn them into subscribers.
Understanding your audience and creating content on topics that they are highly interested in, will grab the audience’s attention towards your channel. If you target the right audience, they will keep coming back for more in search of your videos.
There are multiple strategies and tips to increase your views on YouTube, let’s explore each one of them.
Why Are Views Important For YouTube?
Views are the engagement metric that highly influences YouTube's algorithm and helps you rank in YouTube search results. The algorithm also decides to push your content to a wider audience and make your channel visible to new audiences.
Remember, each view has its own value that can connect you with the viewers you need for your growth. So crank up the creativity because users stream 694000 hours of YouTube videos every minute.
10 Tips To Gain More Views on YouTube
Boosting your channel with a surge of views can help you increase views, but it requires dedication, effort, and hard work to get ranked and reach a larger audience. Below are some tips that can help you gain more views on your videos:
1. Content is The Core Essence
It does not matter what type of content you choose to show, it should perfectly align with your audience’s preferences. If you can’t seem to find what they are actually interested in, look for videos that they have most interacted with in YouTube Analytics. If your content keeps viewers around, the algorithm will also support you in this journey as it recommends your videos as “Recommended videos”.
If people are creating the same type of content, try to add a creative pattern to it that makes your videos stand out. Furthermore, the most important thing any content should have is value, so if you do not provide value to the users, then it is of no use. People love entertainment, so when you align creativity with your channel’s perspective, it creates a deadly combination of growth and visibility.
2. Optimize Video Titles, Description & Tags For Discovery
Ever wonder what optimization is when we put stress on video titles? Optimization is the effort of making yourself visible on a large scale in order to be ranked. The best way to optimize your video is to use keywords that perfectly align with the video content. Try to come up with YouTube SEO best practices for keywords and try to say your targeted keyword 2-4 times in a video to get ranked as it indicates about your videos.
Category is one of the most effective features that you must consider when uploading a video. It defines the specified section to ensure your video is visible to specific audiences. Moreover, tags on YouTube play an important role in defining the context of your videos to come up with a pile of solutions that help users and search engines understand the content.
3. Turn Passive Viewers into Active Fans
Building a community goes beyond just creating awesome content. It’s about engaging with your followers actively to build a stronger connection through comments, messages, and feedback, indicating that you value their input and care about their experiences. You can run polls and contests to get them involved in your creative process. Additionally, live streaming is a fantastic way to interact in real time and answer questions on the spot, which may strengthen your bond with them.
These activities not only provide valuable insights into what your followers enjoy but also create collaboration and investment in your content suggestions. Personal interactions can humanize your brand, making you more relatable and approachable. It turns all passive viewers into active participants and advocates that may enhance your content’s reach and impact on a wider audience.
4. Take Your Thumbnails To The Next Level
YouTube Thumbnails are one of the very first introductions to your channel whenever a user sees your video. If it is compelling, there are higher chances that they will click on your video. Making users curious about your content is an art that most people ignore, but when used to it, they may observe a visible change.
Your video thumbnails should accurately represent your brand image and maintain a consistent style across your videos. Bright colors and clear text can convey a video message, and intriguing visuals are a great approach to improving YouTube graphics. Don’t be afraid to experiment with close-ups, emojis, or even text overlays to create a sense of urgency or curiosity. This may also increase the click-through rate, which shows how often users watch a video after seeing a thumbnail.
5. Rank Your Videos on Google
Conduct thorough keyword research to identify terms your target audience frequently searches for on Google. Make sure the targeted keywords you are using have a minimum of 500 searches per month. Incorporate these keywords naturally into your video’s content, including titles, descriptions, and tags. High-quality and relevant content is crucial, try to come up with how-to’s, tutorials, information, reviews, or funny videos because they are most likely to be ranked.
Adding closed captions and transcripts not only makes your content more accessible but also helps Google understand your video’s context better. In fact, 70% of the top 100 Google search results include videos from YouTube. Additionally, promoting your videos on social media and embedding them in relevant blog posts can generate valuable backlinks and increase visibility.
6. Gain Traffic With Cards & End Screens
If you want your users to see more of your content while staying in the same place, then YouTube cards and end screens are a great way to make your videos more discoverable. Cards are clickable pop-up info boxes that appear during your videos, perfect for highlighting other relevant videos, playlists, or even merchandise links.
End screens, on the other hand, are clickable elements that appear at the very end of your videos. These little billboards within your videos are strategically placed to keep viewers immersed in your YouTube world. You can use both of these features to showcase the most popular uploads, entice viewers to subscribe, or even promote another creator’s channel. Providing your viewers with more of what they like improves their viewing experience while also increasing your overall viewership.
7. Collaborate With Other YouTubers
Two creative thinkers can spark a symphony of creativity, especially when it comes to reaching your ideal audience. Users are always in for new types of unexpected entertainment, which creates a jaw-dropping reaction. It will benefit both accounts as users are likely to share this type of content within their circle, instantly increasing your reach and visibility and helping you acquire a more engaged audience.
Collaboration can open doors of opportunity for both the creators and help attract sponsorships, influencer marketing, and other ways to generate a good amount of revenue. So, next time, if you are brainstorming content ideas, don’t be afraid to step out of your comfort zone and explore the potential of creative work ideas. No wonder you might create YouTube’s new sensational video.
8. Do Your Research & Get Discovered on YouTube
Thorough research is essential for improving your video search ranking and maximizing visibility on YouTube. Creating titles, descriptions, and tags that correspond with the search queries of your audience can help you improve your SEO. Tools like Google Trends, YouTube Analytics, and Keyword Planners can provide insights into popular and relevant terms. Additionally, studying your competitors’ successful videos can reveal effective strategies and content gaps you can fill.
High-quality and well-researched content not only attracts more viewers but also encourages longer watch times and higher engagement rates, both of which are crucial factors in search algorithms. YouTube has its own series of videos with a title that says how YouTube search and discovery work. Furthermore, keeping abreast of current trends and incorporating them into your content can make your videos more relevant and appealing.
9. Follow Your Upload Schedule
Consistency is key on YouTube, and that includes sticking to a regular upload schedule. Viewers crave routine, and knowing when to expect new content keeps them coming back for more. When you upload consistently, your audience forms the habit of checking your channel, boosting engagement and watch time. Think of it as your favorite TV show, wouldn’t you be frustrated if it aired sporadically?
Setting a realistic upload schedule, whether it’s weekly, bi-weekly, or monthly, ensures a steady flow of content and keeps your audience hooked. Plus, a consistent schedule helps you plan your content creation process, from filming to editing, making it a smoother and more manageable experience for you. So, remaining consistent can hook your channel’s audience and make you come up with more solutions.
10. Utilizing YouTube Analytics
YouTube Analytics is your treasure map to growing your channel and racking up views. This built-in data is the powerhouse that unlocks a wealth of insights about your audience and video performance. You can identify which videos are performing well and why by analyzing important metrics such as watch time, traffic sources, viewer retention, and audience engagement (likes, comments, shares, views, etc). This information helps you tailor your content to your existing audience and target new viewers.
Additionally, understanding the best times to post on YouTube can help you optimize your upload schedule and video format. YouTube analytics also highlight areas for improvement, such as drop-off points in your videos, allowing you to refine your content to keep viewers engaged longer.
Think Outside The Box To Gain Views on YouTube
Growing your YouTube channel cannot happen overnight. Getting views on YouTube can only be achieved if you use the right strategies. Keeping your audience hooked on your content requires creativity, effort, and dedication. With 114 million active YouTube channels, your videos can be the next global sensation. While views indicate reach, high watch time shows viewers are engaged. Engaged viewers are more likely to subscribe, forming a loyal audience that shares your content and fueling channel growth.Writer's Bio
Hafsa Shahzad
SEO Content Writer-Blogger
Hafsa has been working as a writer and blogger for over 3 years now. She's got a knack for writing engaging content that hits the sweet spot, especially in Digital Marketing, Big Tech Industry, and AI. When she's not glued to her writing desk, you might find her sketching beautiful portraits or preparing her favorite coffee in the kitchen.